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The Tonic Collective

  • Tony Howe


    MANAGING DIRECTOR

    About me

      Tony has over 29 years experience in running design and branding agencies. He has been an account director on Telstra, Channel 7, Nestle and the South Sydney Rabbitohs. He has also spoken on branding and graphic design to industry seminars and conferences.

  • Juliano Guedes


    CREATIVE DIRECTOR

    About me

      Juliano is a graphic designer with 13+ years of experience working in minor and major projects. Extensive knowledge of editorial design, especially magazines, books. High familiarity with web design, developing cross-platform visual identities. Experience creating a range of graphic design pieces, from magazines to posters, catalogs, folders, brands. Juliano is passionate about creating beautiful projects as a designer, but also he’s passionate about music, movies, a good dinner and any kind of artistic expression.

  • George Samartzis


    HEAD OF DIGITAL

    About me

      George is an experienced website developer with over 10+ years in the industry. He has a passion for creating awesome websites, and leveraging technology to improve the way business communicate online with their clients. George specialises in CMS websites, eCommerce websites, website hosting and SEO.

  • Janine Sherringham


    MARKETING COMMUNICATIONS SPECIALIST

    About me

      Janine is a communications specialist with extensive experience developing and managing full communications strategies and programs. Janine has worked with businesses across a variety of industries, supporting them through activities to define and strengthen brand and raise corporate profile.

  • Brendan Dunphy


    HEAD COPYWRITER

    About me

      Brendan has more than 22 years experience in communications, public relations and copywriting. His written work includes electronic newsletters, corporate publications, annual reports, website copy, digital copy, brochures and advertising material. With a professional background spanning a range of sectors including IT, health, design, architecture, property, fashion, disability services, the arts, travel and the not-for-profit sector, Brendan is able to write about a range of topics.

  • Mitch Morgan


    CREATIVE CONSULTANT

    About me

      As an ex 3 year Tonic CD Mitchell is our 'fairy godmother'. Mitchell is an award-winning designer with a diverse career spanning, brand development, design, advertising and animation.
      His portfolio includes work for Herron Pharmaceuticals, ClubsNSW, Dyson SEA, South Sydney Rabbitohs, Penrith Panthers, Australian Associated Press, University of New South Wales, Raine & Horne, Fujitsu, NSW Office for Women, NSW Family and Community Services, Chubb, Standards Australia, Australian Technology Park, Delta Electricity and many more. His background also includes three years as Creative Director of the Australia International Design Awards.

  • Sammer Affridi


    PHOTOGRAPHER

    About me

      Sammer is a vastly experienced photographer who has the ability to work as a translator of our client's visions into imagery that is an art form. Corporate, product, built environment and drone photography, Sammer excels at all mediums.

  • David Jackson


    PRINT & PRE-PRESS MANAGER

    About me

      David has 25 years of experience in the pre press and printing industry.
      Starting his career in 1992 as a Lithographic Artist, using traditional film planning and photographic techniques to produce finished film and plates for offset litho-printing. He transferred these skills on to the Apple Mac platforms becoming a pioneer in digital packaging, pre-press and digital artwork creation. Since then David has worked in the UK and Australia at various design agencies, pre-press companies and printing companies, honing his skills and gaining experience across many printing processes.
      David now specialises in high end finishing techniques and print embellishments that make your standard print job stand out from the crowd.

  • Thorsten Joses


    VIDEOGRAPHER

    About me

      Thorsten worked as a freelance cameraman and director of photography for the ABC for 20 years before joining the Tonic Collective. Thorsten has a powerful editing suite that is ideally suited for corporate and 'How-To' videos.

  • Bob Keen


    PROMOTIONS CONSULTANT

    About me

      Bob is a guru of all things promotion, he can advise on the best solutions for exhibition booths and any promotional product., calling upon his vast experience and international network in this field.